New York (CNN Business)Tori Dunlap joined TikTok in March 2020 for the same reason that most people do: To watch quick-fire videos of people dancing, lip-synching and telling jokes.It wasn’t until mid-July that Dunlap, the 26-year-old founder of Her First $100K, a money and career website, created her first personal finance TikTok video on why you should have a high-yield savings account. Soon afterward, things started to take off.Within a couple weeks, she landed her first viral video, which called out the myth that you won’t be able to afford a house if you buy lattes every day.Now she has over 800,000 followers.Much of Dunlap’s content is specifically geared toward women and helping them navigate their personal finances, including how to ask for a raise and negotiating expenses like rent and medical bills.
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